The #ElleBouge awareness campaign, developed by the Alberta Francophone Sport Federation (FSFA), aims to make women aware of physical activity and its benefits. #ElleBouge is a campaign that aims to encourage women to be more physically active. It is one of the first of its kind to be presented in Canada and both in French and English.
This campaign showcases Francophone women of different sizes, ages, backgrounds and with different sports abilities, who have overcome their fear of being judged and found their own way of doing physical activity.
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