The Physical Activity for Health Collaborative (PAHC) launched the #LetsMoveBC social media campaign after the pandemic forced many people to stay home. The goal of the campaign was to get British Columbians outdoors and active, with the primary audiences being families with young children, Indigenous peoples, older adults, and those living in rural and remote locations.
Guy Faulkner, CIHR-PAHC Chair in Applied Public Health at the School of Kinesiology at UBC was interviewed by CTV Morning Live on behalf of PAHC, where he promoted the campaign and the importance of movement and activity. Watch the interview now.